Twitter Product Videos
The Problem: The Twitter Product Design Team had new features they wanted to implement, but required cross-functional buy-in from several different teams.
The Action: I developed animated hype video to demonstrate how these features would function to excite the teams.
The Result: The Product and Engineering teams got really excited about the features and began development. I was contracted to begin another product hype video.
Bringing the product to life with motion
The Twitter Product Design team had a strong vision for how to reimagine how small businesses to promote their tweets. The problem? This one feature touched a lot of different teams (Spaces, Profiles, Communities, and many more) and would need each of them to commit to implementing the change. I used dynamic motion treatments to bring this vision to life and show how it could help small businesses market themselves.
Twitter loved the video so much that they brought me on to promote a new feature externally with consumers.
Continuing the relationship
For the second video, we developed some more sophisticated 3D animation to bring these features to life.
Unfortunately, the changes of ownership with Twitter meant that we couldn’t finish the video. But I love sharing some sneak peeks of the cool work we were doing.
